Results-driven E-commerce and Digital Marketing Specialist with over a decade of experience in developing and implementing strategies that drive revenue growth, enhance user experience, and manage end-to-end digital operations. Proven expertise in SEO/SEM, email marketing, analytics, and optimizing digital campaigns. Adept at leveraging data to make informed decisions and lead cross-functional teams to achieve business objectives. Skilled in managing e-commerce platforms and digital marketing tools, with a passion for driving engagement and conversions in a competitive landscape.
TECHNICAL SKILLS:
E-Commerce Platforms/Tools: | Shopify, Adobe Commerce/Magento 1.x/2.x, WooCommerce |
Web Design Tools: | Adobe Photoshop/ Adobe Creative Suite, Figma, Canva |
Web Tools: | Wordpress, Github, Adobe Photoshop, Figma, Canva, Jira |
Marketing Tool: | Klaviyo, MailChimp, Constant Content, Google Ads, Facebook, Instagram |
Operating Systems: | Windows 7/8/10/11, Linux, Mac |
Programming Languages: | PHP, React, React Native, JavaScript, HTML5/HTML, CSS/CSS3 |
Office Tools: | MS Word, MS Excel, MS Outlook, MS PowerPoint |
PROFESSIONAL EXPERIENCE:
Ecommerce Specialist / Project Manager
iDesignTECH, Ontario, Canada
Sr. Web/Ecommerce Consultant
GSBA, Brighton, UK
Senior Software Engineer
Techliance Limited / SigningTime.ca, London, UK
Senior Web Consultant
Sirfin Limited, London, UK
Senior Technical Consultant
i vantage Limited, London, UK
Managing Consultant & Project Manager
AbacusConsulting (Formerly PriceWaterHouseCoopers), Lahore
EDUCATION:
- MS Computer Sciences (e-commerce), Preston University
- Google Digital Marketing & E-commerce Professional Certificate
- Certificate in Cybersecurity, University of Toronto, Canada
- Master of Business Administration, Anglia Ruskin University, Chelmsford, UK
Digital Marketing:
- SEO/SEM
- PPC/CPC
- Social Media Marketing
- Email Marketing
- Web Analytics
- Chatbots and AI Messaging
- Remarketing/Retargeting
Magento 2 Experience:
- Magento 2 SEO
- Store Optimisation
- UI/UX Design
- Data import/export and migration
- Themes design and customisation
- Extensions installation, configuration and customisation
- Integration with 3rd party Payment gateway
- Update large product catalog through scripts
- Integration with POS and ERP systems
- Patches and upgraded
- WAF and Security implementation for eCommerce stores
- Apache/NGINX Installation and configuration with Redis Cache
Modules Developed:
- Customer Feedback
- Pickup List
- Sales Reports
- Return Form
- Order Notifications
- Price Calculators
- Payment Gateway
- Testimonials
- Careers
- Store Locator
- Register Warranty
Extensions Installation & Integration:
- MailChimp
- Klaviyo
- CJ Dropshipping
- UPS
- RICS Software
- ERP and CMS Integration
- Canada Post 2.0 Shipping
- Google Shopping
- Stock Import Module
- Asynchronous Re-indexing
- AJAX Cart
- Magento and Shopify Themes
Tags:
E-commerce, Digital Marketing, Web Development, HTML5, HTML, Web Design, CSS, PHP, Analytical Skills, CMS, Project Management, Agile Methodology, Web Security, Magento, PPC, Front-end, E-commerce SEO